{"id":60955,"date":"2025-04-30T10:40:36","date_gmt":"2025-04-30T09:40:36","guid":{"rendered":"https:\/\/www.outthere.travel\/?p=60955"},"modified":"2025-04-30T10:40:37","modified_gmt":"2025-04-30T09:40:37","slug":"love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear","status":"publish","type":"post","link":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/","title":{"rendered":"LOVE BRAND & Co.:
Resort wear brand returns as charitable partner for The Great Elephant Migration"},"content":{"rendered":"\n

In 2025, brands must back up sustainability claims with actions that have a verifiable impact to impress responsible consumers \u2013 mere virtue signalling is not enough. By directly supporting conservation while pleading the case for human-wildlife coexistence, resort wear label LOVE BRAND & Co., the official retail partner for The Great Elephant Migration travelling art show, is doing just that. It’s another green effort in the company’s impressive sustainability credentials.<\/p>\n\n\n\n

<\/div>\n\n\n\n

There\u2019s no sugarcoating it: those of us who recognize our role in safeguarding the health of our planet have a moral imperative to examine our habits as consumers. As travellers, of course, one of our main responsibilities is to consider the ways in which we get from point A to point B, but beyond that, we must also realise that each purchase we make, travel-related or not, has a ripple effect.<\/p>\n\n\n\n

This is particularly true when it comes to fashion. Second only to aviation, the clothing industry is one of the world\u2019s greatest polluters. Figures show that fashion accounts for about 10%<\/a><\/strong> of global emissions each year, a staggering fact that alone should prompt some serious reflection on our shopping habits. Fast fashion is the main culprit, contributing more microplastics to the world and making more clothing than can possibly be purchased, leading to enormous amounts of waste.<\/p>\n\n\n\n

As important as it is to feel responsible for making informed shopping choices, just plain consumer guilt does little good for anyone. After all, it\u2019s the brands themselves doing the actual polluting. The burden that rests on our shoulders, then, is holding businesses accountable by calling on them to do their part and being selective about where we spend our money.<\/p>\n\n\n\n

In creating backlash against companies\u2019 irresponsible practices, a pitfall that might arise is the potential for greenwashing, as brands step over one another to appear ethical or sustainable. This often takes shape in the form of fashion labels eluding transparency about their supply chains while bragging about practices that should be the bare minimum, such as carbon offsetting or sourcing \u201ceco-friendly\u201d materials. That\u2019s why it\u2019s particularly important to pay close attention to actions rather than strategically chosen words \u2013 what steps is a company taking to follow through on the values it touts?<\/p>\n\n\n\n

One interesting take on incorporating sustainability into fashion is LOVE BRAND & Co.<\/a><\/strong>, a luxury swim and resort wear label geared toward discerning travellers. The B Corp-certified brand was started by husband-and-wife duo Rose and Oliver Tomalin, whose mission was to create a company with a greater purpose. LOVE BRAND & Co. goes beyond the perfunctory sustainability claims many brands now make, remaining accountable by publishing an impact report and acting out their mission to raise awareness about endangered wildlife and vulnerable habitats.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Resort<\/a><\/figure>\n\n\n\n
\"Sculpture<\/a><\/figure>\n\n\n\n
\"Stylish<\/a><\/figure>\n\n\n\n
\"A<\/a><\/figure>\n\n\n\n
\"An<\/a><\/figure>\n\n\n\n
\"An<\/a><\/figure>\n
On the loose: wooden elephant sculptures are on a grand tour across the USA. Meanwhile, the collaboration between LOVE BRAND Co. and The Great Elephant Migration project has also resulted in a stylish capsule collection supporting the organisation’s conservation efforts.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

In addition to working toward carbon neutrality and being a member of the 1% for the Planet<\/strong><\/a> initiative (in which businesses commit to donating at least 1% of their sales to organisations that support the environment), LOVE BRAND & Co. has also returned as the official retail partner of the travelling art installation The Great Elephant Migration<\/strong><\/a>.<\/p>\n\n\n\n

The installation is put on by Elephant Family USA<\/strong><\/a>, an organisation dedicated to saving the endangered Asian elephant, and displays life-sized sculptures of elephants in an exhibit that highlights Indigenous strategies for coexisting with wildlife. These sculptures are available for purchase, and accompanied by a tent where visitors can also browse LOVE BRAND & Co.’s capsule collection, which further supports Elephant Family USA by donating 50% of proceeds to the organisation. The exhibit is now open in Houston, Texas, where it will be until the end of April before making stops in Wyoming, Montana, and California.<\/p>\n\n\n\n

Other fashion brands should take note \u2013 using sustainable materials and ethical labour practices are laudable actions, but there\u2019s an opportunity to go a step further and actively give back rather than just reducing harm. This is especially true when it comes to conservation, an initiative near and dear to our hearts because of its reciprocal relationship with travel: tourism helps give people a visceral reason to care about conservation, and conservation of the natural environment, in turn, gives people a reason to travel.<\/p>\n\n\n\n

By choosing to direct our money toward destinations and companies that are making a tangible difference, we can make an impact as ethically minded consumers, contributing to a movement that has the potential to preserve natural wonders for generations of travellers to come.<\/p>\n\n\n\n

<\/div>\n\n\n\n

www.lovebrand.com<\/a><\/strong> | www.thegreatelephantmigration.org<\/strong><\/a><\/p>\n\n\n\n

Photography courtesy of LOVE BRAND & Co. and Elephant Family USA<\/em><\/p>\n\n\n\n

<\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

In addition to its B Corp status and ethical production standards, swimwear label LOVE BRAND & Co. continues to up its sustainability credentials \u2013 now, the company returns as the retail partner for The Great Elephant Migration.<\/p>\n","protected":false},"author":125,"featured_media":60966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[2806],"tags":[3765],"class_list":["post-60955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experientialist","tag-love-brand-co"],"yoast_head":"\nLOVE BRAND & Co. partners with The Great Elephant Migration - OutThere magazine<\/title>\n<meta name=\"description\" content=\"In addition to its B Corp status, swimwear label LOVE BRAND & Co. returns as the charitable retail partner for The Great Elephant Migration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOVE BRAND & Co. returns as charitable partner of The Great Elephant Migration\" \/>\n<meta property=\"og:description\" content=\"In addition to its B Corp status, resort wear label LOVE BRAND & Co. continues to up its sustainability credentials \u2013 now, the brand supports a conservation art show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/\" \/>\n<meta property=\"og:site_name\" content=\"OutThere magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T09:40:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T09:40:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zanny Steffgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LOVE BRAND & Co. returns as charitable partner of The Great Elephant Migration\" \/>\n<meta name=\"twitter:description\" content=\"In addition to its B Corp status, resort wear label LOVE BRAND & Co. continues to up its sustainability credentials \u2013 now, the brand supports a conservation art show.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_FB.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@zanmerusteff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zanny Steffgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/\",\"url\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/\",\"name\":\"LOVE BRAND & Co. partners with The Great Elephant Migration - OutThere magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.outthere.travel\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg\",\"datePublished\":\"2025-04-30T09:40:36+00:00\",\"dateModified\":\"2025-04-30T09:40:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.outthere.travel\/#\/schema\/person\/f70370329c44f3a1f3a41b2d4361fd03\"},\"description\":\"In addition to its B Corp status, swimwear label LOVE BRAND & Co. returns as the charitable retail partner for The Great Elephant Migration.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage\",\"url\":\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg\",\"contentUrl\":\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"A visitor takes a picture of elephant sculptures, LOVE BRAND Co, The Great Elephant Migration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.outthere.travel\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LOVE BRAND & Co.: Resort wear brand returns as charitable partner for The Great Elephant Migration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outthere.travel\/#website\",\"url\":\"https:\/\/www.outthere.travel\/\",\"name\":\"OutThere magazine\",\"description\":\"Experiential Luxury Travel Inspiration\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outthere.travel\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outthere.travel\/#\/schema\/person\/f70370329c44f3a1f3a41b2d4361fd03\",\"name\":\"Zanny Steffgen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.outthere.travel\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2024\/06\/Zanny-Merullo-Steffgen-120x120.jpg\",\"contentUrl\":\"https:\/\/www.outthere.travel\/wp-content\/uploads\/2024\/06\/Zanny-Merullo-Steffgen-120x120.jpg\",\"caption\":\"Zanny Steffgen\"},\"description\":\"From: Colorado, USA | From, from: New England, USA | Traveller type: Adventurer\",\"sameAs\":[\"https:\/\/www.instagram.com\/zanmerusteffgen\",\"https:\/\/x.com\/zanmerusteff\"],\"url\":\"https:\/\/www.outthere.travel\/author\/zannymerullosteffgen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LOVE BRAND & Co. partners with The Great Elephant Migration - OutThere magazine","description":"In addition to its B Corp status, swimwear label LOVE BRAND & Co. returns as the charitable retail partner for The Great Elephant Migration.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/","og_locale":"en_GB","og_type":"article","og_title":"LOVE BRAND & Co. returns as charitable partner of The Great Elephant Migration","og_description":"In addition to its B Corp status, resort wear label LOVE BRAND & Co. continues to up its sustainability credentials \u2013 now, the brand supports a conservation art show.","og_url":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/","og_site_name":"OutThere magazine","article_published_time":"2025-04-30T09:40:36+00:00","article_modified_time":"2025-04-30T09:40:37+00:00","og_image":[{"width":1200,"height":630,"url":"http:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_FB.jpg","type":"image\/jpeg"}],"author":"Zanny Steffgen","twitter_card":"summary_large_image","twitter_title":"LOVE BRAND & Co. returns as charitable partner of The Great Elephant Migration","twitter_description":"In addition to its B Corp status, resort wear label LOVE BRAND & Co. continues to up its sustainability credentials \u2013 now, the brand supports a conservation art show.","twitter_image":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_FB.jpg","twitter_creator":"@zanmerusteff","twitter_misc":{"Written by":"Zanny Steffgen","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/","url":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/","name":"LOVE BRAND & Co. partners with The Great Elephant Migration - OutThere magazine","isPartOf":{"@id":"https:\/\/www.outthere.travel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage"},"image":{"@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg","datePublished":"2025-04-30T09:40:36+00:00","dateModified":"2025-04-30T09:40:37+00:00","author":{"@id":"https:\/\/www.outthere.travel\/#\/schema\/person\/f70370329c44f3a1f3a41b2d4361fd03"},"description":"In addition to its B Corp status, swimwear label LOVE BRAND & Co. returns as the charitable retail partner for The Great Elephant Migration.","breadcrumb":{"@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#primaryimage","url":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg","contentUrl":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat.jpg","width":2560,"height":1706,"caption":"A visitor takes a picture of elephant sculptures, LOVE BRAND Co, The Great Elephant Migration"},{"@type":"BreadcrumbList","@id":"https:\/\/www.outthere.travel\/love-brand-co-a-travelling-exhibit-links-conservation-with-resort-wear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outthere.travel\/"},{"@type":"ListItem","position":2,"name":"LOVE BRAND & Co.: Resort wear brand returns as charitable partner for The Great Elephant Migration"}]},{"@type":"WebSite","@id":"https:\/\/www.outthere.travel\/#website","url":"https:\/\/www.outthere.travel\/","name":"OutThere magazine","description":"Experiential Luxury Travel Inspiration","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outthere.travel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.outthere.travel\/#\/schema\/person\/f70370329c44f3a1f3a41b2d4361fd03","name":"Zanny Steffgen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.outthere.travel\/#\/schema\/person\/image\/","url":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2024\/06\/Zanny-Merullo-Steffgen-120x120.jpg","contentUrl":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2024\/06\/Zanny-Merullo-Steffgen-120x120.jpg","caption":"Zanny Steffgen"},"description":"From: Colorado, USA | From, from: New England, USA | Traveller type: Adventurer","sameAs":["https:\/\/www.instagram.com\/zanmerusteffgen","https:\/\/x.com\/zanmerusteff"],"url":"https:\/\/www.outthere.travel\/author\/zannymerullosteffgen\/"}]}},"author_meta":{"display_name":"Zanny Steffgen","author_link":"https:\/\/www.outthere.travel\/author\/zannymerullosteffgen\/"},"featured_img":"https:\/\/www.outthere.travel\/wp-content\/uploads\/2025\/04\/LOVE-BRAND-Co-The-Great-Elephant-Migration_Feat-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.outthere.travel\/category\/experientialist\/\" class=\"advgb-post-tax-term\">Experientialist\u00ae<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Experientialist\u00ae<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.outthere.travel\/category\/experientialist\/\" class=\"advgb-post-tax-term\">LOVE BRAND & Co.<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">LOVE BRAND & Co.<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 months ago","modified":"Updated 8 months ago"},"absolute_dates":{"created":"Posted on 30th April 2025","modified":"Updated on 30th April 2025"},"absolute_dates_time":{"created":"Posted on 30th April 2025 10:40 am","modified":"Updated on 30th April 2025 10:40 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/posts\/60955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/comments?post=60955"}],"version-history":[{"count":11,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/posts\/60955\/revisions"}],"predecessor-version":[{"id":60984,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/posts\/60955\/revisions\/60984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/media\/60966"}],"wp:attachment":[{"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/media?parent=60955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/categories?post=60955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outthere.travel\/wp-json\/wp\/v2\/tags?post=60955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}